To engage a listener means crafting their experience and letting them know that you will repay their time with the best content you can deliver.

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Every podcast should aspire to have a unique relationship with its audience. The goal is to build a conversation that only you can have with a community that buys into the story you're telling.

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One of the things podcasters typically trip up on is naming their episodes. It’s a world rife with inconsistencies and missed opportunities. So I really want to share some good practice. A simple refresh could really help grow your show.

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Aside from the rush of your growing audience, what use are they?

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It’s almost always the case that I’ll have a limited amount of time to do my reporting, so spending my time strategically is a must. That isn’t to say, however, that I should launch immediately into “reporter mode” the moment I arrive, which might seem counterintuitive at first, but stay with me. 

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It’s easy to be envious of podcasts that seem to attract, maintain and enjoy a healthy audience. When you love the process and are proud of what you're creating, knowing others are meaningfully consuming is the ultimate reward.

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Do you ever listen to some podcasts and feel, well, excluded? The hosts might be using terminology not relevant to a wider audience, or refer to jokes that only the people in the room will get. I feel like they forget I’m even listening. 

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A podcasting strategy and a Youtube strategy are two separate things. They can certainly exist in harmony and feed off each other successfully, but you will be reaching different audiences in very different ways. The content has a single point of creation, but will take very different paths if done properly.

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There are so many parallels between this early innovation in radio and the more recent developments in podcasts.

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Apple Podcast reviews cause real highs and lows for podcasters. A good review can inspire you to keep podding, but a bad one can really hurt.

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The ideal duration is as unique to each podcast as it is to each listener.

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As a team, we’ve obsessed over how podcasting in tourism is deeply underdeveloped as a marketing tool. Podcasting is an inherently emotional media and sparks the listeners imagination. They are a match made in heaven.

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In case you didn’t see the recent press coverage, I released a one-off podcast episode on only 50 retro audio cassettes and deleted the original files. It was so fun to make a show that would exist in a physical format, with a very limited release.

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We recently ran a survey that told us 64% of podcasters we spoke to see this as the hardest part of podcasting. It causes more pain than editing and booking guests.

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