Don’t launch a podcast, build your narrative.
Every company has a story, a uniqueness, a reason for being. We’re not talking data sheets, feature and benefit statements, mission/vision declarations.
We’re talking your ‘WHY’.
Why do you do what you do? Think origin story. Changing the world story. Better than all the rest story. You know it. Why don’t you tell it.
Getting started
Podstarter digs into your foundation, understanding what sets you a part. We partner with you to develop an audience profile, story format, design and distribution plan. Building a podcast platform bespoke to your key performance targets.
Every Podcast is different. But there are fundamentals that go into the creation of every episode. We approach every production in a collaborative way, knowing that our clients, producers, editors and marketers will learn to complement each other's skillsets.
STEP 1
PLANNING + DESIGN
Don’t start without a plan.
What’s involved …
Podcast Ideation
Podcast Market and Competitive review
Brand + Design
Complete Production Services
Audience Personae + Acquisition Plan
Production and Distribution Schedule(s)
Content and Marketing Plans
Episode scripts, show-notes, thumbnails etc.
Research + Analytics + Insights
Complete Production Services
Hardware/Software recommendations and registrations
Hardware/Software training
Step 2
PRODUCTION + DISTRIBUTION
First impressions make lasting impressions. Launching a great Podcast is more than storytelling and scripts, it’s everything from Podcast tile to audio file. Production and creative services ensure the image you portray is true to your Podcast experience.
What’s Involved …
Podcast Editing and Storytelling
Intro/Outro, music and effects
Show-notes, interview tips, general podcast support
Call-To-Action, close messaging
Intro Episode - scripted, edited and published
Equipment Setup + Testing (voice, location, equipment)
Run record sessions and file management
Studio Services
Host Management
Podcast Distribution
Transcription
Step 3
MARKETING + PROMOTION
Listeners are mobile, particular, and loyal. Staying close to them is the best way to ensure continued success. That means providing content where and how they consume it.
What’s Involved …
Social/Digital Content
SEO Blogs + Newsletters
Enhanced Shownotes
Transcripts
Analytics setup and support
Video Podcasts
Website content and support
Listener Acquisition plans
Podcast Media Buying
