Our Portfolio

award winning campaigns

Since 2019, Podstarter has been creating podcast-led, multi-platform campaigns across a diverse range of sectors. With an audience-first approach, we craft niche content tailored to specific target audiences.

The stories we've shared have reached millions worldwide, driving change, raising awareness, and fostering engagement at the local level.

From showcasing groundbreaking research with global impact to promoting equality in sports, addressing gender-based violence, and sharing heartwarming love stories—our team develops content that captivates, informs, and inspires.

Services

• Campaign Strategy & Launch

• Digital Campaign Execution

• Brand Development

• Graphic Design

• Social Media Management

• Analytics and Reporting

content ecosystems

Building a content ecosystem involves creating a diverse and interconnected range of content that supports, enhances, and sustains and organisations core purpose. Here’s a breakdown of the content creation our team has expertise in:

Core Podcast Content

1. Episodes: The central focus, featuring engaging narratives, expert interviews, panel discussions, or storytelling that resonates with the target audience.

2. Series or Seasons: Content designed to explore themes or topics in depth over multiple episodes.

Supplementary Content

1. Show Notes: Detailed summaries of each episode, including key takeaways, guest information, and relevant links.

2. Transcripts: Written versions of the podcast for accessibility and SEO purposes.

3. Highlights & Snippets: Short, shareable audio or video clips from episodes to capture attention and promote on other platforms.

Promotional Content

1. Social Media Posts: Visual and written content tailored to platforms like Instagram, Twitter, LinkedIn, and TikTok to promote episodes and engage with the audience.

2. Graphics & Audiograms: Visuals combined with audio clips to create dynamic promotional materials.

3. Rich Video Content: We create hyper-engaging short videos optimized for social platforms, designed to capture attention and drive high engagement. By focusing on dynamic visuals and concise messaging, we ensure that the content resonates quickly with viewers, encouraging shares, comments, and interactions.

Interactive & Community-Building Content

1. Q&A Sessions: Allowing listeners to submit questions or topics for discussion in upcoming episodes.

2. Polls & Surveys: Gathering audience feedback to shape future content.

3. Live Recordings: Engaging audiences through live-streamed episodes or events.

4. Community Spaces: Managing discussion forums or social groups for listeners to connect and share ideas.

Educational and Value-Added Content

1. Tutorials & How-Tos: Offering guides related to the podcast’s theme, such as practical tips, industry insights, or skill-building.

2. Whitepapers & Case Studies: In-depth materials derived from podcast topics for those seeking deeper understanding.

3. Behind-the-Scenes Content: Giving audiences a look into the production process, fostering a sense of intimacy and trust.

Cross-Media Extensions

1. Blog Articles: Written pieces expanding on podcast themes, reaching audiences who prefer reading.

2. Videos: Visual adaptations or extensions of podcast content for platforms like YouTube.

3. Collaborations & Cross-Promotions: Partnering with other creators or brands to expand reach and diversify content.

A well-rounded content ecosystem ensures that the core message extends far beyond the audio format, reaching audiences through multiple channels while fostering connection and engagement.

Graphic design samples

Trailer Samples

A video trailer is a crucial tool for a podcast launch, as it grabs attention quickly, showcases the podcast’s personality, and builds excitement. By combining visuals and audio, it engages a wide audience across platforms like YouTube, Instagram, and TikTok, making the podcast more discoverable and shareable.

A well-crafted trailer teases key highlights, reinforces branding, and adds professionalism, setting the stage for success. Additionally, it complements other marketing efforts and can be repurposed into bite-sized content to maintain momentum during the launch.

Social video samples

SOCIAL MEDIA MANAGEMENT

1. Strategy Development

• Goal Setting: We begin by understanding the client’s business objectives, whether it’s increasing brand awareness, driving podcast subscriptions, or promoting a specific campaign.

• Target Audience: We define the target audience and tailor the content to engage with them effectively on each platform.

• Platform Selection: We identify the most relevant social media platforms based on where the client’s audience is most active, including Instagram, Twitter, LinkedIn, Facebook, TikTok, and more.

2. Content Planning & Creation

• Content Calendar: We develop a comprehensive content calendar that aligns with podcast release schedules and ensures a consistent flow of engaging content.

• Multimedia Content: We create a variety of content formats, such as audiograms, video clips, graphics, behind-the-scenes posts, polls, and teasers, to keep the audience engaged and drive traffic back to the podcast.

• Branded Visuals: Our design team ensures that all social content aligns with the wider campaign’s visual identity for a cohesive brand presence across platforms.

3. Community Engagement

• Audience Interaction: We actively engage with followers by responding to comments, retweeting user-generated content, and initiating conversations around the podcast's themes.

• Polls & Q&A: We encourage audience participation through polls, Q&A sessions, and interactive stories to foster a deeper connection with listeners.

• User-Generated Content: We promote user-generated content, such as reviews or listener shoutouts, to build a community and encourage further interaction.

4. Promotion & Cross-Posting

• Teasers & Trailers: We create and share engaging trailers, highlights, or sneak peeks to build anticipation and drive traffic.

• Cross-Promotion: We promote across different social platforms and engage in partnerships or collaborations with influencers, brands, or other podcasts to expand reach.

• Paid Campaigns: We run targeted paid ads on social media platforms to boost visibility, grow the audience, and generate podcast downloads.

5. Monitoring & Reporting

• Analytics Tracking: We continuously monitor social media metrics such as engagement rates, reach, clicks, and follower growth to assess the effectiveness of our campaigns.

• Performance Analysis: We analyze which content types and strategies are performing best, adjusting our approach based on data to maximize engagement and ROI.

• Regular Reporting: We provide clients with detailed reports on social media performance, offering insights into audience behavior and content success, along with recommendations for future campaigns.

6. Optimization & Adjustment

• Content Refinement: Based on engagement and analytics, we refine the content strategy, focusing on what resonates most with the audience.

• Adaptation to Trends: We stay updated on social media trends and platform updates, ensuring that the content remains relevant and optimized for new features or audience behaviors.

Feed samples:

analytics & IMPACT

Measuring audience reach and engagement is essential for understanding the effectiveness of a campaign. By tracking metrics such as downloads, listens, shares, and social media interactions, you can gauge how far your content is reaching and how actively your audience is engaging with it.