CASE STUDY: Africville Forever 

PROBLEM

Africville is a community whose story deserves global attention. It’s a shocking tale of environmental racism, displaced peoples and social justice. While the survivors of Africville had seen film, TV and radio coverage, they were yet to build a global platform through podcasting.

“We’re not trying to seclude Africville to a certain piece or time of history. This is a forever thing.”

— Alfred Burgesson, Co-host of Africville Forever

SOLUTION

Working closely with a new generation of activists and community elders, Podstarter helped develop and pitch to key partners. Rogers Sports & Media owned Frequency Podcast Network assisted in funding the project, allowing us to fund local talent, artists and contributors in production.

The voices of the community led the storytelling, leading to a highly emotional and impactful limited series.

OUTCOME

Africville Forever’s launch received national media attention alongside rave critical reviews. The show maintained an 84% completion rate and reached a wide audience, far beyond Nova Scotia. Eventually it was recognised as one of Amazon Music's ‘Best Podcasts of 2022’.

The community now has a strong and established presence in the podcasting world.

Media Coverage: