Great podcasts are hard to make.

Don’t launch a podcast, build your narrative.

Every company has a story, a uniqueness, a reason for being. We’re not talking data sheets, feature and benefit statements, mission/vision declarations.

We’re talking your ‘WHY’.

Why do you do what you do? Think origin story. Changing the world story. Better than all the rest story. You know it. Why don’t you tell it.

Getting started

Podstarter digs into your foundation, understanding what sets you a part. We partner with you to develop an audience profile, story format, design and distribution plan. Building a podcast platform bespoke to your key performance targets.

Every Podcast is different. But there are fundamentals that go into the creation of every episode. We approach every production in a collaborative way, knowing that our clients, producers, editors and marketers will learn to complement each other's skillsets.

STEP 1

PLANNING + DESIGN

Don’t start without a plan.

What’s involved …

  • Podcast Ideation

  • Podcast Market and Competitive review

  • Brand + Design

  • Complete Production Services

  • Audience Personae + Acquisition Plan

  • Production and Distribution Schedule(s)

  • Content and Marketing Plans

  • Episode scripts, show-notes, thumbnails etc.

  • Research + Analytics + Insights

  • Complete Production Services

  • Hardware/Software recommendations and registrations

  • Hardware/Software training

Step 2

PRODUCTION + DISTRIBUTION 

First impressions make lasting impressions. Launching a great Podcast is more than storytelling and scripts, it’s everything from Podcast tile to audio file. Production and creative services ensure the image you portray is true to your Podcast experience.

What’s Involved …

  • Podcast Editing and Storytelling

  • Intro/Outro, music and effects

  • Show-notes, interview tips, general podcast support

  • Call-To-Action, close messaging

  • Intro Episode - scripted, edited and published

  • Equipment Setup + Testing (voice, location, equipment)

  • Run record sessions and file management

  • Studio Services

  • Host Management

  • Podcast Distribution

  • Transcription

Step 3

MARKETING + PROMOTION

Listeners are mobile, particular, and loyal. Staying close to them is the best way to ensure continued success. That means providing content where and how they consume it.

What’s Involved …

  • Social/Digital Content

  • SEO Blogs + Newsletters

  • Enhanced Shownotes

  • Transcripts

  • Analytics setup and support

  • Video Podcasts

  • Website content and support

  • Listener Acquisition plans

  • Podcast Media Buying

Does your organization deal with complex stories that can be hard to share?

Our team is committed to a sensitive, informed approach that gives you the platform to tell important stories to a wider audience. Please get in touch if you’d like to chat.